Insights—thoughts and ideas about how the combination of consumer needs, technology and business models spur innovation.


Your Brain is Getting in the Way

Cognitive biases affect us all differently, can they affect how we think about innovation?

Football Players with a red uniform on the scrimmage line, on a stadium.

Tackling Concussions with Open Innovation

Over the past decade research into the effects of repeated head trauma has become public has tempered many football fan’s joy for the return of their favorite sport. Can Open Innovation help reduce these effects?

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A Guide to Co-Creator Experiments

Co-creation experiments should be crafted with agility to test and refine your evolving business model hypotheses driving your project from ideation to concept development to solution design and business model validation.

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What’s Amazon Up To?

A thorough analysis of a company’s patent filings can help us gain insights on the company’s technology development strategy and further their business strategy. So, what’s going on at Amazon?

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Photo of woman foretelling future from crystal ball

How to Predict the Future

In order to anticipate the future we need to understand the past. Understanding technology development trends can increase the chance of making correct predictions.

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Value Shifts. It’s How You Deal That Matters.

For whatever reason, corporate innovation has become synonymous with new business development. However, that isn’t the only way to sense for change and encourage the bold and aggressive innovation that today’s world needs from large corporations, idling on the sidelines of cash while the very real game of human happiness sputters. Taking a step back, […]

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What We’re Reading (vol. 2)

From economics and finance to change to China, here’s what some of us have been reading in the first half of 2015! KEITH No Ordinary Disruption by Richard Dobbs, James Manyika, and Jonathan Woetzel I often struggle with books written about management and innovation—they tend to be overly anecdotal, with little hard data. No such […]

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Betting on Tesla, Think Twice

I have written two posts on electric car related topics recently. The last one was about why I think Apple should buy Tesla to get a jump start in the EV industry and innovate ahead of the competition. But, you may wonder, what is out there that is more attractive than Tesla—the poster child of […]

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Business Model Evolution: Helping Emerging Market Firms Go Global

Enterprises from emerging economies are progressing from contract manufacturing to competing globally through innovation and upgrading resources and capabilities. We discuss how contract manufacturers can use Open Innovation methods to climb the value chain faster and build global businesses.

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Intellectual Property

The Four Steps of IP

An IP strategy is a critical piece of your overall business strategy. We not only recommend clients have an IP strategy in place to protect the enterprise’s intangible assets, but also to support the company’s overall commercial objectives.

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Small Fish, Big Fish

50 Million to 1 Billion

Learning from Geoffrey Moore’s “Crossing the Chasm”—the intrinsic differences between a 50 million dollar technology start-up a billion dollar corporation.

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Three Ways to Innovate “With” Startups

Innovating ‘like startups’ certainly fills a need in the corporate innovation agenda, but it is insufficient to avoid obsolescence from the role models themselves – the droves of startups looking to eat the larger corporation’s lunch. Simply innovating ‘like startups’ misses the larger opportunity for open innovation, the biggest single lesson learned over the past […]

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Books 4iNNO Has Read

What We’re Reading

From habits to rifles to strategy to nuclear accidents to North Korea, here’s what some of us at 4iNNO have been reading this December!

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bulbs uniqueness concept on wooden background

Not All Concepts are Created Equal

Companies spend a lot of time and money on consumer research yet, the new product failure rate is greater than 85% within the first 18 months. Rethinking a concept’s purpose and how you test it with consumers can help you gain greater insight.

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