| | |  | | Larry Huston
Larry Huston's ground breaking Connect + Develop business model led to P&G's successful transfer of over 50% of its new business innovation to external sources. While vice president of innovation, Larry ushered in a new era at P&G in which it recentered on its competencies, rebuilt value for its shareholders and brought greater top line return from its innovation investment. Based on the principle of open innovation, Connect + Develop (C+D) offers a radical way to restructure your company's innovation lifecycle. C+D can reinvigorate your established brands while simultaneously speeding new product development and time to market. Contact larry@4inno.com for more information. | | | |
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| | An Open Innovation Approach
Connect + Develop is a strategy which allows organizations to monetize previously untapped global innovation assets. As a business model, it has generated extensive buzz in new product development circles and in the business press. C+D helped P&G redefine its innovation networks to include more than 1.5 million external innovators. This cultural shift could be summed up as equal to taking an internally focused “NIH” attitude to product development and shifting it to celebrating ideas “proudly found elsewhere.” In 2004, P&G was ranked by Fortune Magazine as the number one global innovator and by Forbes as the number one brand company. In 2006, P&G was ranked by another Fortune survey as #2 globally, second only to Apple Computer. Over the last five years P&G increased its innovation productivity by 60%, its product introduction success rates to 75%, and its stock price by 150%. Connect + Develop is now directly responsible for over 250 new product innovations in the market place which in turn is generating billions in sales. |
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contact: larry@4inno.com
4iNNO, LLC
322 E. 2nd Street
Covington, KY 41011 |
